DaimlerChrysler Workplace HIV/AIDS Program

Category 3

The DCSA Workplace HIV/AIDS program provides prevention, care, support and treatment services to employees, their dependents and the community while advancing DaimlerChrysler's commitment to the principles of corporate social responsibility (CSR). The program delivers HIV/AIDS education to DCSA employees and reaches into the surrounding community to promote HIV/AIDS awareness. The program began with a public private partnership with GTZ, which ended in 2003, however the program has continued to expand and improve.

Goal of the Practice
  • Improve DCSA health services, measured by an increase in employees seeking VCT, an increase in the TB cure rate for employees, and a decrease in the number of new STI treatments.
  • Improve human resources and planning, measured by improved insurance benefits while maintaining low cost, remodeled death benefit payments, medical aid premiums below 20% per year and maintaining high operational productivity.
  • Workplace and community education and awareness, measured by the proportion of employees with access to HIV/AIDS information, the proportion of employees reached by peer education and improvement in knowledge, attitudes, behaviors and perceptions.
Core Components
  • The workplace prevention program utilizes condom promotion and distribution, VCT, nurse practitioner counselors, and a peer education model emphasizing employee and management education. The program has offered cash prizes and a raffle to encourage VCT. The community awareness program participates in World AIDS Day and other events.
  • Every employee is required to belong to the Corporate Health Plan, which ensures funding for HIV/AIDS treatment for employees and dependents (Aid for AIDS (AFA) disease management program), including Highly Active Anti-Retroviral Treatment (HAART). Each business unit also provides wellness programs, which can include general health promotion, nutritional support and counseling, Syndromic STI management, tuberculosis (TB) treatment through Directly Observed Therapy Short course (DOTS) and health status monitoring.
  • In order to assure and improve quality, the program employs a monitoring, evaluation and reporting system. This system measures all inputs, activities and outcomes, which are compared to the operational plan that is adopted by the task force at its strategic planning session in each year. Measurement of performance against the operational plan is built into the corporation's performance management system for certain key staff.
Noteworthy Results
  • Within the first year of the program, new STIs were down 49%, the TB cure rate increased to 80%, and employee participation in VCT was 69%. Condom distribution doubled in the first year of the program. Out of 4,453 employees, 180 were trained as peer educators.
Lessons Learned
  • The public private partnership during the first years of program development and implementation was paramount, as GTZ provided DCSA with project management, technical expertise, experience with HIV/AIDS programming and financial support.
  • DCSA's partnership with the National Union of Metalworkers of South Africa facilitated DCSA's access to the workforce.
  • Utilizing employee-elected peer educators in a structured, supervised peer education program was an effective way to engage workers.
  • High external visibility increased DCSA's motivation and determination to meet or exceed expectations.
Focus Areas
Care and Support
Implemented By
Daimler Chrysler South Africa
Participating Organization
  • German Technical Cooperation (GTZ)
  • Aid for AIDS
  • Boston University Center for International Health
  • Medical Research Council
  • AIDS Lead Program
  • University of Natal, Durban: HIV/AIDS Research Division
South Africa
Target Population
  • Adults (over 18)
  • Children (ages 2-12)
  • Workforce
5000 - 10000
Implementation Years
01/2010 - ongoing